- +50%
Еngagement rates
ITEES College, a leading paramedical institute in Kerala, offers a wide range of courses in the healthcare sector. Despite its excellent reputation, the college struggled to attract a steady stream of inquiries and enrollments from prospective students. The challenge lay in improving the college’s online presence and increasing organic traffic to its website.
About Itees College
iTees College of Health Sciences (ICHS) is a division of the ITEES Group of Companies, operates under the affiliations of Jain University-Kochi and NCVRT Delhi. Our sister concerns, iTees Eye Hospital and iTees Eye Care, complement our mission.
The challenge
ITEES College had a well-established offline reputation, but their online visibility was minimal. Their website was not ranking on the first page of Google for relevant keywords, such as “paramedical courses in Kerala,” “best paramedical institute,” or “healthcare training in Kerala.” Additionally, the college was competing with other educational institutions that had already optimized their online presence. The site was not optimized for mobile users, and there were several technical SEO issues impacting user experience and search rankings
Services Used:
STRENGTH IN NUMBERS
Business impact
After six months of working together, ITEES College saw impressive improvements. The website’s organic traffic increased by 135%, with more visitors coming from Kerala and nearby areas. The college also started ranking on the first page of Google for key terms like “paramedical courses in Kerala” and “top paramedical institutes.” This led to a 40% rise in student inquiries, many of which turned into enrollments. Additionally, the mobile-friendly design helped lower the bounce rate and increase the time visitors spent on the site. The Google My Business listing also gained more visibility, with positive student reviews boosting the college’s reputation locally.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
